You can do research on the ICO plus the technology that Is being used and not know there's a similar model.
Which happened in my case. I know now before investing is to do a comparison to other companies. I looked at it, like what I saw, and it's a cool concept. I made the assumption

Not like y'all dropping info on **** in here...FB groups are more informative.
Do note, not everybody is going to understand the technical side of it. Research may help and it may not. Doesn't mean the team/**** will do poorly or great just because you did your research.
I'm glad to find that teams/companies are using platforms to speak with Potential investors by you using Slack or Twitter for Q/A and make a decision.