Serious Open Discussion on Nike Circa #NT 2007

[chato]

Originally Posted by NikeDealer

Ijapino touche' my man... its the first thing everyone thought of... BUT I still think its doable... but your point is taken as well for branding purposes...

They at some point need to admit with a name change they messed up and just saying they are rebranding their stores. Then they can fit it all in and make it work. Since they in my opinion are failing in the current concept.

Maybe not revenue wise....but I know for a fact it can be soo much more.

You have mentioned before and you currently stated that in your opinion the HOH concept is failing. Why is that? I ask just for clarification, not because I disagree (or agree even). From what I see, HOH is just an extension of some footlocker stores that have an extended amount of basketball shoes and gear, but nothing too special aside from a few limited coloways that release. It seems almost unnecessary to build HOHs, and I guess in that aspect I could see it as a failure.