Unhappy Meals vol. Burger King outchea taking chances

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By Lucy Handley, CNBC

Burger King has launched a range of burger meals that focus on “real” moods.

The fast-food chain introduced a range of boxed deals it’s calling “Real Meals,” including the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal as part of Mental Health Awareness Month in May. The deal includes a Whopper sandwich, french fries and a drink.


“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release stated Wednesday.


As well as raising awareness of mental health issues, the meal range also pokes fun at McDonald’s Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”

The ad swaps Burger King’s well-known chorus “Have it your way,” with “Feel your way,” and claims to take an “intimate and raw look into the reality of feeling your way.”


Burger King has partnered with Mental Health America for the campaign, and its president and chief executive, Paul Gionfriddo, said: “While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms).”

“By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK.”

The limited-edition meals will be available in Austin, Seattle, Miami, Los Angeles and New York City.

 

[tr1ll]

I think this will lead to some interesting drive thru banter.

Male driver: “Can I get a Pissed Meal, plea-..” *side eyes passenger*
Female passenger: *interrupts* “...and a I D G F meal please! Thank you!”

 

[Stakeholder]

not my first choice for a stress meal (White Castle tops my list) but i can relate

 

[KingdomFlatbush]

That's interesting and creative

 

[nawghtyhare]

Burger King throwing anything at the wall
To see what sticks

 

[sooperhooper]

Burger King takes the risks i see

 

[alchemist iq]

Bitties in the BK lounge

 

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[cosmiccoffee9]

I mean, I get that not every day is super happy rainbow magic time, but there's something really off-putting about this, least from where I'm sitting.

maybe it feels like pandering to the poor, given that a lot of people are pissed and DGAF because they can only afford Burger King.

maybe it tastes like the romanticization of depression/non-functionality that seems to be so popular on social media.

maybe it feels like flippant commoditization of actual human emotion, a bit too serious for fast food.

..but it's SOMETHING and now y'all can help me figure out what.

maybe I just need to go outside.

 

[6 Rings G.O.A.T.]

Mental health is profitable now..

 

[youngogjosh]

maybe it feels like flippant commoditization of actual human emotion, a bit too serious for fast food.
.

Bingo, very similar to the pepsi commercial from a year or two ago. Profitizing things like this always comes off as insincere and exploitative. No matter how much the company doing the marketing actually cares.

 

[kickvicisous]

So whats inside each meal?

 

[cosmiccoffee9]

Bingo, very similar to the pepsi commercial from a year or two ago. Profitizing things like this always comes off as insincere and exploitative. No matter how much the company doing the marketing actually cares.

right, so I'm not being overly cynical by thinking that BK wants to cash out on people's ****ed up moods?

So whats inside each meal?

a standard Whopper meal and some Instagram likes.

 

[kickvicisous]

whack

 

[htg designs]

If they tryna be "real" they need to go all the way some legit meals:

Nah, that baby don't look nothing like me Meal
All this fast food making me unhealthy Meal
Are my kicks fake? Meal
****, he sold me fake kicks Meal

 

[cosmiccoffee9]

If they tryna be "real" they need to go all the way some legit meals:

Nah, that baby don't look nothing like me Meal
All this fast food making me unhealthy Meal
Are my kicks fake? Meal
****, he sold me fake kicks Meal

the "I Don't Have Time to Do Literally Anything but Work, Eat, Sleep, and Consume Pop Culture" meal.

the "I'm In School Training for a Job That Won't Exist When I Graduate" meal.

the "BK doesn't pay their employees a living wage" meal.

nah, I'm letting the hate flow through me on this one.

 

[Bert.]

BK done fell off so hard... this **** sound so fake too

 

[gentrification]

I hadn't eaten a whopper it hella long. It was gooooood tho.

 

[robtoofresco]

I mean, I get that not every day is super happy rainbow magic time, but there's something really off-putting about this, least from where I'm sitting.

maybe it feels like pandering to the poor, given that a lot of people are pissed and DGAF because they can only afford Burger King.

maybe it tastes like the romanticization of depression/non-functionality that seems to be so popular on social media.

maybe it feels like flippant commoditization of actual human emotion, a bit too serious for fast food.

..but it's SOMETHING and now y'all can help me figure out what.

maybe I just need to go outside.

Mental health is profitable now..

I really can’t stand that this is prevalent and actually a thing now.

People throw around depression now-a-days like it’s in chic. I’ve dealt with it as long as I can remember & it took me a long time to figure out what it was & how to properly control it in a healthy manner. I still get some off days where I prefer to just be alone to not spread that energy to those around me but to see people trivialize it with memes and profitize it through various mediums can be frustrating to people who’ve REALLY dealt with it.

There’s nothing romantic about those days of grey.

 

[2oh6ridah]

I'm waiting for the Impossible burger Whopper.

 

[2oh6ridah]

Tried the Impossibe Whopper. Its good.

 

[sooperhooper]

The pulled pork sandwich is piff

 

[tramericanjr]

Tried the Impossibe Whopper. Its good.

i tried it and i enjoyed it.... best plant based "burger" i tried in a while

 

[TURBO UNO]

The pulled pork sandwich is piff

Will be trying this soon

 

[storm2006]

Has anyone read reviews of someone who taste tested a regular Whopper and an Impossible Burger Whopper consecutively? I rarely got Whoppers from BK so I’ll have to get the real one first then go back sometime afterwards for the Impossible