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- Apr 2, 2009
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOH.Originally Posted by Nawth21
??
"Update: Matt Mason, author of The Pirate's Dilemma, writing in The Economist,
cites the case of a Japanese design company, "A Bathing Ape" (Bape) which remixed ("pirated") Nike's shoes. But rather than sue, Nike bought a stake in Bape and launched its own remixes, earning new revenues by catering to a niche market it had overlooked. Thanks to Will Lion on Flickr."
From:
http://onthecommons.org/content.php?id=2282
that makes sense, so instead of making them stop, they bought them out so they can get profit. damn, thats smart as hell.