I was watching a Hodgetwins video, and they mentioned how they're revenue is going down to companies no longer having their ad's attatched to certain videos. To sum it up:
"More companies are pulling advertising from YouTube over Google’s inability to ensure ads won’t appear next to hateful and offensive content. The Wall Street Journal reports that YouTube videos centered around racist, homophobic, and anti-Semitic views are still scooping up ads from brands like Coca-Cola, Amazon.com, and Microsoft.
This has become a rather precarious problem for YouTube and Google’s larger advertising operation, both of which rely on what’s called programmatic advertising that uses algorithms and not humans to dictate placement. The company also promised new tools like artificial intelligence-powered filtering that would detect offensive language and other contents within a video and flag it."
This has caused advertisers to pull back from advertising on youtube, plenty videos being flagged, and having ads removed, resulting in the loss of revenue a lot of revenue. Channels have been deleted, and people are now switching over to places like Twitch, Patreon, and other subscription based services.
What ya'll think. Are people overreacting? Is paid subscription services like twitch and patreon the new wave? Any NTers on youtube that could chime in?
http://www.businessinsider.com/why-advertisers-are-pulling-spend-from-youtube-2017-3
"More companies are pulling advertising from YouTube over Google’s inability to ensure ads won’t appear next to hateful and offensive content. The Wall Street Journal reports that YouTube videos centered around racist, homophobic, and anti-Semitic views are still scooping up ads from brands like Coca-Cola, Amazon.com, and Microsoft.
This has become a rather precarious problem for YouTube and Google’s larger advertising operation, both of which rely on what’s called programmatic advertising that uses algorithms and not humans to dictate placement. The company also promised new tools like artificial intelligence-powered filtering that would detect offensive language and other contents within a video and flag it."
This has caused advertisers to pull back from advertising on youtube, plenty videos being flagged, and having ads removed, resulting in the loss of revenue a lot of revenue. Channels have been deleted, and people are now switching over to places like Twitch, Patreon, and other subscription based services.
What ya'll think. Are people overreacting? Is paid subscription services like twitch and patreon the new wave? Any NTers on youtube that could chime in?
http://www.businessinsider.com/why-advertisers-are-pulling-spend-from-youtube-2017-3