AdiZero?

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Aug 2, 2010
What is AdiZero? Can anyone give me a clear definition of what AdiZero is as I see it on a lot of shoes, but on adidas website it doesn't state it as a technology.

Is it per say Adidas counterpart of Nike's Lunerlon foam?
 
adizero as far as i can tell is a fit system that allows minimal weight while still maintaining necessary support and stability. the shoes have a contoured fit with very thin uppers supported by strapping systems or thermoplastic lines that form something like a ribcage on the inside of the shoes.

as far as i can tell its basically adidas's version of flywire, but the uppers are thinner and the underlying supports are much more substantial.

most of the shoes you see marked with adizero are the lightweight shoes that adidas is pushing for each sport. many of the higher end shoes also have reduced midsoles and redesigned outsoles to reduce weight as much as possible.
 
adizero is the approach to design by starting out at no weight and building from there. most shoe designs try to design a lightweight product from the beginning and cut down slowly cut down weight hich makes adizero unique. so any adidas product with the name 'adizero' in it then it means that.
 
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