It’ll be the norm as long as they push garbage that sits on shelves and hits discounts. Pretty clear OG colorways are gonna continue like this while they release 75 other retros a year no one gives af about.
When it comes to the non-OG colorways JB is basically throwing crap at the wall and hoping it sticks/becomes trendy and sells as well as their OG colorways. Instead, they stick to the shelves of shoe retailers across the nation because no one wants them. Not only are most of the colorways they come out with ugly as sin, but they're oversaturating the market with all these releases. There's a new Jordan and Nike colorway releasing every week amidst an economy where consumers are having their wallets shafted by inflation so as a result, people are becoming far more selective of the shoes they buy. If JB/Nike really cares about their image and the bottom line that much then they should start with firing their design team first rather than artificially limiting GR releases to build hype.
I think they care about $$$$ more than anything else. Their image isn’t exactly prestige at this point. You can’t flood the market with garbage twice a week at extreme prices and be a prestigious brand. They really aren’t interested in prestige. But I do think they wrongly believe these bad colorways are appealing to a younger demo that will carry their sales forward.
That's a minor point when the vast majority of inventory is running through NDC/SNKRS and they're cutting out retailers left and right. They want to own 90%+ sales direct to consumer. There's also a big difference between pushing fusions and cheaper shoes and pushing $225 retros retailers are shelling out for and having on their shelves. Most of these retailers are working on 3% or less profit margin, so when they get brick after brick at those price points, they're stuck with them. Which is why small shops like SNKRROM and L&H do flash sales so frequently. They gotta move this **** they're stuck with.
I thought it was well known it's not FCFS in the queue. They've been doing lotteries ever since they backed off labeling stuff with "drawing." In fact, I'm convinced that if you're a human and enter too early you're removed as if you were a bot. But getting in sooner doesn't assure you of anything. The delayed results are the lottery running across entries that come in within the first few minutes.
I'm joining that crowd leaving being a JB consumer. But my point was that Nike doesn't even want to be giving inventory to these small retailers unless they're one they're working with on collabs. They do because they haven't figured out how to be better at D2C, but that's the goal. And in the context of that, they sure don't care if they're sacking those same retailers with $225 retros that sit collecting dust until they hit wholesale prices and the shops break even or take a small loss after shipping.
Exactly it's been that way for some time. It's not like the draw, but it is random and luck comes into play.
If you lost today they shove it in your *** 3-4 inches deepe on RD. Raffle or bust for me. The game on game day is rigged against us all.
