iPhone vs BlackBerry

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[tj detweiler]

[h1]Why BlackBerry Users Will Defect[/h1]by Mike Schuster
Wednesday, March 31, 2010

Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch.


And they're willing to switch to Apple Inc.'s (AAPL) iPhone or Google Inc.'s (GOOG) Nexus One, according to a recent study.

Conducted by the online market researchers Crowd Science, the survey results show that Research in Motion (RIMM)BlackBerry users are more likely to abandon the brand than iPhone orAndroid users. When asked of the likelihood of buying a particularbrand of cell phone or smartphone if the purchase was made thefollowing day, 39% of BlackBerry owners said they "definitely orprobably would" nab an iPhone. And roughly one-third of theparticipants claimed they'd snatch up an Android phone.

Meanwhile, the fierce Google-Apple war seems to have bled into the user base.

Anoverwhelming majority of iPhone users -- 92% -- would likely stay loyalto the Apple device, and only a tad fewer Android owners -- 87% -- madea similar claim.


However,Apple zealots who unleash a fervent hatred for opposing teams may havemet their indignant match. While 15% of iPhone users "definitely orprobably would not" recommend an Android device, a whopping 45% ofAndroid users would never dare give Steve Jobs' baby a thumbs up.Whether that's a product of outsider's scorn or buyer's remorse, thestudy didn't pose the question.

But as the battle between Apple and Google rages on, BlackBerry users look on with a degree of envy.

Despitecommanding a hefty lead over the iPhone in the smartphone market share-- 42% versus 25%, respectively -- the numbers for RIM have begun todrop, along with Microsoft's (MSFT) Windows Mobile and Palm (PALM).

Accordingto comScore, RIM's market share dropped a percentage point in thefourth quarter of 2009 from the third quarter, and Apple's rose 1.2%.PCWorld's Tony Bradley calculated that, given the same rate of rise anddecline, Apple could surpass RIMM's market share by February 2012. Andbuoyed by the success of the Motorola (MOT) Droid, Android showed the biggest gains -- rising 2.7% to 5.2%.

CrowdScience Chief Executive John Martin addressed the study in the companyblog. "These results show that the restlessness of BlackBerry userswith their current brand hasn't just been driven by the allure ofiPhone." He added, "Rather, BlackBerry as a brand just isn't garneringthe loyalty seen with other mobile operating systems."
[table][tr][td]

[/td][/tr][tr][td]iPhone, Droid and BlackBerry.[/td][/tr][/table]
So what's the allure of the competitors? Why are BlackBerry users more willing to jump ship?

BlackBerryhas long been the choice of tech-savvy executives who are wirelesslytethered to their jobs. But as evidenced in the study, only 7% ofBlackBerry owners still use their device exclusively for work. Foryears, the smartphone has ceased to be merely associated with work --an evolution that Apple played a large role in influencing. However,the BlackBerrys, the Palm Treos, and the Windows Mobile devices neversuccessfully adopted the veneer of "recreational smartphones" nearly aswell as Apple or Android.

Put simply, iPhones, Droids, and NexusOnes just look like more fun. And as the "fun factor" became asignificant reason why smartphones became as popular as they did, anymanufacturer still focusing on the business aspects fell out of favorwith users.

What's the appeal of a physical keyboard if theiPhone can remember where you parked? Why use Microsoft Exchange whenthe Droid works seamlessly with Gmail -- a service more businesses areusing anyway? Is there a point to waiting for a BlackBerry version ofan app that has dozens of variants available in the App Store orAndroid Market?

Unless a new BlackBerry device sheds the brand's stodgy work image, RIMM is going to miss out on all the fun -- and customers.

Copyrighted,MarketWatch. All rights reserved. Republication or redistribution ofMarketWatch content is expressly prohibited without the prior writtenconsent of MarketWatch. MarketWatch shall not be liable for any errorsor delays in the content, or for any actions taken in reliance thereon.

 

[higherground]

Iphone is made for people who are somewhat technologically challenged yet want to keep up with the time. It have a very simple interface that anyone would be able to use, it is even easier to incorporate from music to contact if you own a mac, It is not over the top performer but it gets the job done. The typical Iphone owners tend to be kids in HS/College, Soccer Moms, Young adults, and old people who want to be hip.

The blackberry is for people who don't play around, business type, the type that will rather email you than call. The interface is a littler harder to navigate but not over the top. Keyboard is present (for those who don't want to move forward into the touch screen world). Although finger prints are FTL.