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How can not it be on par with the US MSRP if you use the current exchange rate? If in 2001, in your example, they had an almost accurate exchange rate while in 2007, where the C$ value is higher, they still use the old exchange rate? That's BS.
That's why there's no "effort" at all.
And NO, Canadian prices is not getting cheaper because your C$190 has more buying power than when it was 2001, so in reality it's getting pricier.
You do realize a company can't predict the exchange rates from release to release right? Nike isn't about to hedge the dollar to offer an "on par" product to the US. We've been over this and over this. Pricing a shoe isn't nearly as simple as looking at the USD MSRP and going to xe.com to figure out what it will cost Canadians....
Furthermore, Nike isn't setting prices to suit "collectors" (which is an hilarious term in and of itself), as the majority of their customers aren't placing GR Nikes in a box for future sale. Think about how it would look to an average consumer that sees a numbered Jordan (say the V's) on the shelf for 219 (or whatever it is). Two months later the US dollar gets weaker...and the III's come out at $159. Average consumer sees two numbered Jordans with a $60 dollar price difference. This confuses the consumer and definately makes Nike no money.
If it bothers you so much, drive to the US...or stop buying Nikes...
