I definitely don't understand Kev's stance because he's saying he would be pissed if he owned the original but goes on to say he would gladly purchase the H&M model. Kinda hypocritical, no?
And I still don't see the issue. Let's use cars for an example. Mercedes makes a $250k S65 and a $100k S550. Does the S65 owner care that for less than half the cost of his car, someone is driving something nearly identical? No.
And if your counter argument is something along the lines of how if the S65 owner knew Mercedes was going to make a cheaper model in the S550, they would have just held out for that, well then this is an issue of vanity and not about a brand making a lookalike.