Just a thought. Compare 4D to Nike Adapt. Ideally, both products are supposed to offer hyper customized fit, but in very different ways. Nike uses a uniform sole for each size but changes upper fit/lockdown with those motors, laces, and an app. That 720 price point went down to 350 because those components are relatively uniform, cheap to manufacture, and can scale/improve with each shoe model iteration. Make a lightweight Adapt running shoe and you'll probably see it even lower (250). Adidas/Carbon went the way of 3D printing their midsoles (but keeping the upper/lacing uniform). In a white paper, Carbon goes on to say ideally, their lattice printing technology can change lattice density/structure within the midsole, customized for each individual; some spots are firm, some are bouncy. That means a bespoke midsole for each customer. It's difficult to scale for any bespoke model. Adidas gave up on their own after the first Futurecraft model in 2015 and worked with Carbon two years later to increase production. https://www.carbon3d.com/white-papers/carbon-lattice-innovation-the-adidas-story/ "In the long run, adidas and Carbon will be able to provide each athlete with bespoke performance products tailored to individual physiological data and needs on demand." https://www.carbon3d.com/news/adida...-digital-light-synthesis-with-futurecraft-4d/ At this point, I don't see how they can create bespoke midsoles unless going to an ID/miadidas model where you have an appointment at a store and get your foot scanned. And at that point, I don't see the price point going any lower; comparative to Nike, I can see them going to the Nike Bespoke model and adding materials. Those shoes are 1k.