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jay's deal with live nation is NOT a 'regular 360 deal'. (it's $152 million deal, after all.)Originally Posted by cartune
And yes Jay's deal is a regular 360 deal he's independent as in he makes his own decisions but he has Live Nation paying for all his expenses. Everytime you see him on a major sporting event or hear his music on ESPN its because of Live Nation. Every movie release that plays Run this town or ESOM Live Nation either pays for it or gets paid for it. Jay every quarter gets a check of the difference. Thats why he probably hasnt been able to push his other artist yet because he still owes Live money for his project. When you see he signed that 100 mill deal thats not all his money thats his bidget. Thats why he's at the world series thats why he's at the super bowl that's why his songs got hella air play, thats why he gets hella air time on the grammy's because he got a gotdamn movie budget.
Now of course his name is already big thats why they took that big of a risk with him because he's Jay Z. They wouldnt invest 100 mill in a Travis Porter or Roscoe Dash. So Big buzz dont necessarily equal dollars. Drake could have already have had a million fans ready to purchase his album. But how is he going to get the albums duplicated and packaged? How was he going to get it sent it to all the stores across North America? Paying all that plus marketing cost millions of dollars even if Drake had that to spend on himself at the best he would probably just get his money back. Where as a label handles all that and maybe gets a percentage of your album sales. Madonna signed a similar 360 deal as Jay. These are big artist so labels are risking more money but the artist are getting raped just the same but they have a higher potential of making more money than the "ATL rapper used in the example".
if you'd like me to explain why, in detail, feel free to post a reply.