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Yes, you can. I just had my attorney trademarked one for me in prepping up on launching my firm. For example: McDonald's trademarked both its golden arch along with its name. Well they are registered now since the trademark stage is over.you can't trademark a damn slogan/term , if that's the case Obama would have made a grip off his name during the 08 election.
http://www.uspto.gov/smallbusiness/trademarks/
Bling bling is not a common term so it can certainly be initially trademarked and registered eventually. If Paris Hilton can trademark a common saying such as "That's hot", I'm sure CM can trademark bling bling back in the day.