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- Jul 13, 2011
This is just a test for Nike to see if this will work... which it probably will.
They didn't get to where they are by making stupid decisions... they know exactly what they're doing.
Look at all the media attention these sneakers have gotten the past few days.
Pure Genius Nike Inc. is... free advertising on one of their most gifted athlete pertaining to his shoes and they didn't even need to drop a dime :x
It's just like Jordan Brand did in 2003... they released the True Blue 3's without the Nike Air on the back to test the waters to see if they would still sell.
Here we are nine years later... "settling" for whatever they'll give us just so we can have some nostalgia or status with our peers.
People confuse 'advertising' and 'publicity'. Advertising would generally put a product in a positive light in order to promote it. Publicity just means media attention. If anything it's making Nike look sort of ridiculous. Not a lot of people out there trying to spend over $300 on Nike sneakers.