bigj505
Staff member
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none of what you mentioned matters to be honest.
Adidas doesn't release enough Yeezys to really steal too much thunder from nike. Those yeezy guys fall under the "quality" over quantity category or even the exclusive ones. If Yeezys would drop in the 500K numbers the way some of these retros drop then they would lose their appeal.
The kobe, KD, and lebron lines have been suffering lately also. We just wait for those to go on sale for the most part.
Kyrie is killing because his shoes filled the void that the Kobe and the KD left when they got the significant price hikes. That line will fall off too once it gets to the special $165-200 price point that Nike will try and get them to.
Nike's sales in 2015 were up from $27b to $30b. Basketball is their biggest category by dollars and was also the highest growth category in percentage and dollars. If this is the case how are 3 of Nike's top 5 player lines in this category suffering? It's simply not possible.
Nike's stated that their increased profit is due to among other things higher selling prices. Discounting of product isn't new, it's been occurring for years. If you discount from a higher selling price, you still end up with higher dollars.
As far as the Yeezys, this is a halo brand aimed at pulling up the visibility of Adidas and the Boost technology. All they're doing is running the same playbook as Nike from years back on limited supply. Will it end up working out economically, we'll see years from now.
The entire thread is 'Has Jordan hype gone down?' If the hype is defined by retro Jordan's selling out in one day, the answer would be yes. But depends on each of our definitions.
i never said sales were down. i actually said nike is still profiting so nike isn't really slumping at all. you said the JB retros are being pushed aside by lebrons and kobes which simply isn't the case. nike basketball's share in the market isn't something new like you are making it seem. its BEEN there. always has.