Originally Posted by ToAnotherLevel
I'd have to agree w/ those who are chalking the "seriousness of Valentines Day" up to social conditioning.
Like Christmas, Valentine's Day has been morphed into this 'gift giving' frenzy we men (the collective we) dread each year. The underlying meaning, I believe, is to celebrate love. Surely, you can do so w/o buying your significant other anything but most women want something tangible, lol.
I'm lucky, since my girl and I anniversary is the 17th of February; therefore, she's been conditioned not to expect anything on Valentines day. No double gifts over here...lol.